When it comes to marketing a tipi hire company in Kent, many things need to be considered. The great thing about this type of tent rental company is its exclusivity. After all, not many companies offer Tipis for rent!
With that said, we will now take a closer look at some of the best ways to market this type of company both traditionally and online. This will ensure that you get in touch with the correct audience and gain as many new clients as possible.
The Wedding Niche
Now, you can market your tent rentals to multiple types of events, such as corporate events, birthday parties, anniversaries, festivals, etc.
However, one of the best niches is weddings. Weddings are one of the few times in a person’s life where they go all out. This means that you can easily get your more high-end Tipi tents rented and ensure you make the highest profit.
So, to actually get wedding clients, you should consider marketing your Kent Tipi hire company to various wedding vendors and wedding planners and even wedding photographers.
Remember, these persons are always in contact with people who are planning their weddings, and you can easily get word of mouth referrals.
Make sure that you always have your portfolio ready before approaching these persons or businesses to ensure you have the greatest chances of success.
Traditional Advertising – Newspapers/Flyers/Radio Ads
The great thing about traditional advertising is that it works. Remember, it has worked for many decades before the digital revolution, and it still works to this day.
So, all you need to do is get a couple of graphics done by a high-quality graphic designer showing some of the different Tipis you have for rent, along with your company’s name and contact details.
It would be best if you considered working with a copywriter so that they can combine the graphics with powerful words to ensure you impact viewers.
Make sure that you develop newspaper ads and flyers so that you are ready to approach your local media company. These companies usually sell ad spaces in their newspapers, magazines etc., where you can purchase part of a page or even a full page or a flyer insert.
Also, don’t forget to advertise on your local radio since many people pay attention to radio ads.
Non-Traditional Advertising – Social Media
The great thing about Tipi Hire companies in Kent is that it is a very visual niche. A well set up Tipi that is decorated, has excellent lighting, and has attractive furnishings is undoubtedly an easy sell.
This makes this type of company very easy to market on social media. You can opt for the free option to set up a business page and include lots of photos of your past work, Tipis etc.
You should have a content strategy where you post every day on all of the main social media channels with relevant tags. You will need to be on Instagram, Facebook and TikTok. By creating and posting content every day, you will organically attract visitors and fans, resulting in more customers.
The above method is slow but sure; however, if you want to speed things up, you should start an ad campaign. It is straightforward to set up these campaigns on Facebook and Instagram, and you can target your specific demographic.
For example, you can target males and females who are engaged or in a relationship if you want to get more wedding Tipi rentals. Of course, you’ll need to experiment with different demographics and ad budgets to see what gets you the most leads.
In summary, these are a couple of ways that you can market a Tipi hire company based in Kent. They are all very effective once you continuously work on and refine your marketing methods and strategies.