Speaker notes
Paul Fifield - Annual Marketing Lecture - October 2006
At this event marketing guru Dr Paul Fifield addressed over 110 CIM members and guests on ‘The Scorpio Approach’ to successful marketing. Paul’s slides are now available for download from this page. To download the relevant file please right-click on the link, select “Save Target As….” and select where you wish to save the file. As the files are large they may take some time to download on a dial-up connection.
Robert Worcester (MORI) - October 2003
On Thursday 2nd October 2003 Robert Worcester delivered the second Annual Kent Marketing Lecture - he spoke on the topic “Harnessing the Power of Corporate and Brand Energy”.
Robert’s slides are now available for download from this page. To download the relevant file please right-click on the link, select “Save Target As….” and select where you wish to save the file. As the files are large they may take some time to download on a dial-up connection.
Sue Ball (The Marketing Practice) and Andy Green (QCi Customer Management) - January 2003
On January 23rd 2003 Sue and Andy spoke to the Branch about the topic of Customer Relationship Management (CRM), one of today’s most controversial marketing issues.
Sue and Andy have kindly agreed to make their slides available for download from this page. To download the relevant file please right-click on the link, select “Save Target As….” and select where you wish to save the file.
Claire Forbes - Advertising Standards Agency - July 2002
For the last 40 years, the Advertising Standards Authority has been ensuring that non-broadcast advertising complies with the British Codes of Advertising and Sales Promotion - keeping it legal, decent honest & truthful.
At the July event Claire Forbes, Head of Communications for the ASA, spoke to the Branch about how the ASA works and why.
Claire has kindly provided a set of notes from her talk. These are available for download from this page. To download the relevant file please right-click on the link, select “Save Target As….” and select where you wish to save the file.
To access PDF format you will need Adobe Acrobat Reader - this can be obtained free from www.adobe.com.
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