Chapel Down event a great success

Over 60 members of the Chartered Institute of Marketing (CIM) and the Institute of Directors (IoD) attended an informative presentation at the Chapel Down vineyard on 16th September 2009.

After an informal tour of the vineyard in which the members of the two professional bodies had an opportunity to network whilst learning about the wine-making process, Frazer Thompson, Chief Executive of English Wines Group PLC and current Chair of the Kent Branch of the IoD, gave a talk on how they had successfully turned around the perception of English Wine and brought Tenterden Winery back from the brink of bankruptcy.

Frazer highlighted the importance of a successful brand to a company.  He maintained that the brand should be at the centre of the company and be defined by the values which the company stands for.

Commenting on the evening Neil Lakeland, the Kent CIM Chair, said “this event was a great way to start of our annual calendar of events.  Chapel Down is one of Kent’s success stories and this talk, plus the opportunity to mix with fellow professionals like the members of the IoD, made for a very enjoyable evening.  Frazer was, as always, inspirational and I think that no matter what business you’re in you would have found something to talk away from tonight”.