World’s first national social marketing standards

The world’s first National Occupational Standards for Social Marketing, produced by The Marketing and Sales Standard Setting Body (MSSSB), have been approved by the UK Commission for Employment Skills (UKCES).

The new social marketing standards will help marketers use marketing tools to promote a healthier society. The standards provide an accurate description of the performance required of those working in the increasingly important field of social marketing and of the knowledge and skills that they require.

The standards will also provide a useful tool for many human resource and organisational development processes, and are already being used for course design, recruitment, accreditation and benchmarking.

Speaking about the new standards, Dr Chahid Fourali, Head of the MSSSB said;

Over the past few years there has been an explosion in social marketing and it is now a recognised area of expertise. The new standards will help marketers implement best practice, and help organisations understand how social marketing can and cannot be used. The standards will also help build a new image of marketing as a socially responsible discipline.

The new standards have been the result of sustained consultation with social marketing practitioners in the UK and abroad and therefore reflect best practice at world-class level.

For more information on the new standards please visit the MSSSB website.