CIM’s library catalogue now open to all

The Chartered Institute of Marketing, the world’s largest professional body for marketers, is opening up its extensive library catalogue to the public for the first time via its website.

By opening access to the library catalogue up to the wider public, The Institute is fulfilling part of its obligations under its Royal Charter, to ‘increase public awareness and understanding of marketing as a vital factor in business success and prosperity.’

The catalogue has bibliographic reference to over 200,000 articles, research papers, conference proceedings and other marketing material that has been built up over more than 25 years.

David Thorp, director of research and professional development at The Institute said,

This magnificent resource for marketers and the general public has been tucked away for far too long. Easy access to marketing information and knowledge has never been more important, particularly in these difficult times, and I hope marketers, business owners and people around the world make full use of our catalogue to gain a greater understanding of marketing and its vital importance in improving business performance.

All entries in the catalogue are indexed using a thesaurus that has been developed from the London Business Classification, enabling tailored searches across different media types. To facilitate easy access, a range of pre-decided searches have been placed on topic pages (see related links to view the marketing resources area).

This is a great resource if you are studing. It is also useful for researching any projects at work, so why not impress colleagues, visit cim.co.uk/libraryservices