Professional marketing training at TFM&A event

The Chartered Institute of Marketing are participating in the UK’s largest integrated marketing solutions event, TFM&A, taking place on

• 24 and 25 February 2009, at Earls Court 2, London.

After last year’s hugely successful launch of ‘The Marketing Experience’, The Institute is once again running a series of free taster sessions on various aspects of marketing and technology. The sessions will give delegates insight into the latest thinking on cutting-edge topics such as social media marketing, as well as The Institute’s new qualification, the Chartered Postgraduate Diploma in Marketing.

‘The Marketing Experience’ will run over both days of the Technology for Marketing and Advertising (TFM&A) event, with sessions running throughout the day. Attendance will be on a first-come, first-served basis.

24 February 2009

10.15 – 10.45 SEO: How your sites can earn their place at the top

11.00 – 11.30 SEM: Profitable Paid Search in the “Credit Crunch”

12.45 – 13.15 chartered Postgraduate Diploma in Marketing: Emerging trends in marketing

13.30 – 14.00 Building a Profitable Relationship Marketing Campaign

14.15 – 14.45 using Digital Marketing to Maximise Return on Marketing Investment

25 February 2009

10.15 – 10.45 SEO: How your sites can earn their place at the top

11.00 – 11.30 SEM: Profitable Paid Search in the “Credit Crunch”

12.45 – 13.15 Chartered Postgraduate Diploma in Marketing: Emerging trends in marketing

13.30 – 14.00 Social Media: Six of the best

14.15 – 14.45 Winners and Losers in a Troubled Economy: How to engage customers online for competitive advantage

For further details about the sessions and to register for free entry to the exhibition please visit www.t-f-m.co.uk.

The Chartered Institute of Marketing can be found at the fair on stand C23 where attendees will find out more about its activities and can discuss how it can help them with their marketing careers.