Campaign launched to promote leading marketing training provider

The Chartered Institute of Marketing has launched a new campaign to raise awareness and stimulate interest in its own specialist training Academy, which offers a range of The Institute’s world-class marketing and sales qualifications.

- Integrated campaign launched across a range of media
- The Chartered Institute of Marketing’s Academy now the largest provider of marketing qualifications in UK
- The Institute’s Academy students win worldwide top prizes

The integrated campaign uses a range of media to reach potential students, with the creation of a new microsite www.cimacademy.com, a new suite of supporting literature, adverts in the marketing press, and a programme of targeted emails.

The Academy is the largest provider of The Institute’s qualifications in the UK and has consistently high pass rates, so the campaign aimed to create a fresh, professional and contemporary feel for the brand, underpinning its position as a premium provider of qualifications.

This year’s The Institute’s Graduation Ceremony, being held in Birmingham on the 12 November, features more prize-winning students from The Institute’s own Academy than from any other training provider.

Dr Liz Ratcliffe, a Senior Product Manager for Ordnance Survey, was the top student worldwide for the Strategic Marketing Decisions and Managing Marketing Performance papers – a remarkable achievement.
John Sutherland, Business Development and Marketing Communications Manager for Fosecco, was the top student worldwide for the Analysis and Evaluation paper.
Both students of The Institute’s Academy will be receiving prizes at the Graduation Ceremony in recognition of their fantastic performance.

Pat Mani, Head of The Chartered Institute of Marketing’s Academy, said “Our campaign has been designed to raise awareness of the quality of our teaching with potential students and reinforce our positioning as a premium training provider. Our qualifications are taught by high-quality tutors who combine academic knowledge with real-world practical experience – something that is reflected in our consistently impressive results.’