2012 Olympics Paper to be launched

The Chartered Institute of Marketing’s new Agenda Paper, The event that dare not speak its name – marketing the 2012 Olympics, which looks at how UK businesses can benefit from the 2012 Olympics, will be launched on the 25 September at Moor Hall, Cookham, as part of The Institute’s first national roadshow for its Agenda Papers.

With the Olympic Movement, the UK Government, and big corporations seemingly determined to keep marketing and sponsorship opportunities in the hands of a select few, The Institute’s latest paper asks whether UK marketers will see any benefits from this spectacular sporting event. The paper also looks at the legal restrictions on advertising connected with the Games and what opportunities remain for organisations to get involved.

David Thorp, director of research and information at The Institute, said “Although the 2012 Olympic Games will primarily be based in London, businesses across the country can benefit from this fantastic showcase for the UK, and marketers should be looking now for opportunities to get involved and profit from massive investment government has made in the Games.”

It is the first time that The Institute has taken its Agenda Papers around the country as part of a national roadshow. Every six months The Institute produces an Agenda Paper, looking at major topics for marketing professionals.

Notes:

Presentations of The Chartered Institute of Marketing’s Olympics Agenda Paper will take place at the following locations over the Autumn:

25 September – Cookham
30 September – Cardiff
1 October – Bristol
2 October – Cheltenham
7 October – Birmingham
8 October – Wrexham
15 October – Southampton
16 October – Brighton
21 October – Wakefield
22 October – Newcastle
23 October – Edinburgh 
5 November – Norwich

To book, please call the events team on +44 (0) 1628 427120.