DRAGON’S DEN SEEKS NEW PREY - ARE YOU IN?

Producers are currently searching for contestants to appear on the new series of popular television programme Dragon’s Den.

Pitching a business idea to the Dragon’s Den professional is admittedly a daunting prospect, but in reality presents are real opportunity to secure investment and publicity for a product.

The past series saw 15 entrepreneurs receive offers of investment from the Den, whilst plenty more have found success following an appearance on the programme.

The Den is looking for product ideas at investment stage with serious business potential. If you’re a budding entrepreneur with something up your sleeve please contact dragonsden@bbc.co.uk or visit www.bbc.co.uk/dragonsden

To give you have a fighting chance, here are some tips and suggestions on what to include:

• The Unique Selling Point - a product that serves a need like nothing else.
• Scalability - something that can be up scaled to make real money.
• Route to Market - the clear way the product can be sold and marketed.
• Mutually Beneficial Arrangement - just what will the Dragons get out of it?
• Exit Strategy - a plan of how the entrepreneur/ Dragon will exit and make money.