How to turn your business into a powerful brand. The one-day practical brand-building seminar you shouldn’t miss.

How strong is your brand? Strong enough to keep your existing customers loyal over the coming years? Strong enough to attract new customers so that your business can grow? The fact is, every company today needs a brand, because in the face of increasing competition and ever-decreasing profit margins, no brand means no business. But what exactly is a brand? A logo? A colour? A design, shape, mission statement…? Actually it’s none of these! In fact, you don’t even own your brand! It resides in one place only…and to build a powerful brand you need to know where that place is – and how to get there.

In this practical, no-nonsense seminar to be held at the Russell Hotel, Boxley Road, Maidstone on 19th November 2007, James Hammond, the UK’s leading brand consultant, will show you how to build a powerful brand for your business using his simple-to-understand EPIC™ approach. He’ll also teach you how to develop an emotional platform for your brand – whatever your product or service. He’ll explain about perception – and what makes customers choose you over your competitors, how to incorporate the five senses in your customer experience, and how to build your Brand Halo™ – a model for creating a brand that’s truly unique to your business. There’ll be exercises throughout the day and you’ll leave the seminar with low cost, high value ideas you can incorporate in your business. Price: £249 for first delegate, £199 for second. Includes buffet lunch, refreshments, workbook and discount offer on James’ forthcoming book. To reserve a place, download this PDF semleaf_web.pdf or go to www.brandhalo.co.uk