Realising New Opportunities by Marketing Your Green Credentials (25/09/2007)

As a business are you looking for new opportunities and customers? If so, why not think about marketing your business around its green credentials? The Green Marketing workshop has been designed and is delivered by a marketing expert, Maureen Willson, who will provide practical advice for any business who wants to effectively market new ideas, designs, services and products in a ‘green way’ in order to attract new customers, partners or investors. This workshop will guide you through:

• The principles of Green Marketing
• Explore how to use these principles in the context of the green agenda
• Work through case studies of businesses who have achieved success through green marketing
• Utilise all of this information to develop your own tailor-made green marketing plan.

The workshop has been designed to show you that financial practices also have an impact on sustainability. If you want to use this information to ensure that you are doing all that you can to create opportunities with others like yourselves then… please remember to bring a record of your last year’s financial figures and your staff costs with you to integrate into your marketing plan.

AGENDA

9.30am - Registration and coffee10.00am - Introductions and expectations - Maureen Willson, Red Balloon Marketing Limited.

10.15am - Marketing practice or business ethos

10.30am - What is Green Marketing?

10.45am - What does marketing mean to your business?

11.15am - Refreshment break

11.30am - What aspects of your business represent benefits? Creating different strategies for different customers!

12.00pm - Provocative headlines

1.00pm - Lunch break and networking

2.00pm - How to use your business credentials to create new marketing opportunities. Workshops: New Business/Preventing loss/Change to existing practice

2.40pm - Stand out from the crowd! Get creative!

3.00pm - Workshop - What does Sustainability mean to us all?

3.15pm - Summary points and next steps

The venue for this event is the Ramada Jarvis Hotel, Tunbridge Wells, TN2 4QL. The cost is £47.00 inc VAT. To book online please click below, or call 01732 878555 or email events@businesslinkkent.co.uk