Marketing Guru Lectures in Kent

The Chartered Institute of Marketing’s (CIM) Kent Branch held its Annual Lecture recently at the Ramada Hotel, Maidstone. The event was a sell-out as marketing guru Dr Paul Fifield addressed over 110 CIM members and guests on ‘The Scorpio Approach’ to successful marketing.

Paul Fifield is an internationally renowned marketing expert and a keen supporter of the Chartered Institute of Marketing nationally. His doctorate is in Marketing Strategy and he is visiting Professor of Marketing at the University of Southampton.

Dr Fifield’s lecture was based on the nemonic ‘SCORPIO’ and explained how a business can be aligned so as to create and keep customers. He spoke passionately about understanding customer needs, the power of branding and the need for marketers to talk about their customer’s lives not their own products. This was a marketing masterclass that CIM members and students will remember for years to come. See www.fifield.co.uk for more information.

Ian Lockyer, CIM Kent Branch Chairman commented, ‘This was a powerful lecture from a world renowned marketing author. Paul Fifield reminded us all that customers have a preference and its our job as professional marketers to show that we understand customers’ needs. The CIM Annual lecture has also helped us re-launch the Kent Branch in style, so we were doubly grateful to Paul for his kind support.’

Dr Paul Fifield (L) renowned marketing guru with Ian Lockyer, CIM Kent Branch Chairman at the recent CIM Annual Lecture