Our 2012 events calendar gets off to a strong start with the following events:

Much more than just a phone (22/02/2012, Maidstone)

There are now more Smartphone users (over 19 million) in the UK than feature phone (standard mobile phone) users. With a 135% penetration rate of mobile phone users it’s a market your business cannot afford not to have a solid strategy for. This event will give you an introduction to the mobile industry as a market.

• Why you need to have a solid strategy in mobile:
• The types of mobile marketing available to your business.
• How to target and manage costs of developing for different devices.
• How to best use location services and why.
• How to adopt your mobile strategy into your marketing mix.
• Extending your brand to mobile.
• Social aspects and benefits of social marketing on mobile.
• Extending your current Google tools to benefit.
• Case study of a local business that has adopted a mobile into its marketing and dramatically increased its business and exposure in the community

By the end of the event you should be able to:

• Productively target your market.
• Develop a solid mobile strategy.
• Utilise the best mobile marketing toolkit to suit your business.
• Understand what is next in mobile so you can prepare your business.
• Implement quick wins to attract your mobile customers.

For more information, including the different pricing options, or to book, please visit the event page of the Institute’s website.

Online Marketing 2012 (24/04/2012, Ashford)

Online marketing continues to grow in importance and diversity – with new ranking factors from Google and new methods of engagement through social media.

This seminar will keep you ahead of the game. It will share with you the latest approaches and methods to drive your online success throughout the year. In this 90 minute seminar we’ll show you case studies to inspire your efforts and equip you with the latest tools and techniques for success.

We’ll cover:-

Search engine optimisation (SEO) best practice:

• Our approach to SEO – a process that works.
• New ranking factors for Google in 2012.
• Taking advantage of Google’s ‘Panda’ update.
• The SEO and social media interaction.

Social media marketing:

• How to use social media to drive enquiries – the Facebook and Twitter mix.
• Optimising your Facebook activities for business- understanding the ‘Edgerank’ algorithm.
• Google’s foray into social media with Google Plus.
• YouTube and video optimisation.

Pay per click advertising:

• Our best practice process, some useful techniques for success.
• Integration with SEO.

Link building strategies:

• For increased web visibility and for SEO differentiation.
• Seven key areas to get links from.

For more information, including the different pricing options, or to book, please visit the event page of the Institute’s website.