Branch Events - Planned Activities for the Forthcoming Year
On a Wing and a Prayer - Wednesday 8 October 2008
Guest speaker: Tony Anderson - Marketing Director, Places for People
At this year’s Kent Annual Marketing Lecture Tony Anderson will give a stimulating talk about the marketing phenomenon of low-cost airlines, the spectacular success of brands like easyJet and Ryanair and the role that marketing plays in the fight for survival of all airlines at a time of record oil prices.
After rising through the marketing ranks at British Airways and Thomas Cook , Tony turned from gamekeeper to poacher when he was appointed Marketing Director of easyJet. As only the airline’s third employee he helped launch the airline that became an internet pioneer, a household name and a major force in European aviation. Tony went on to become Marketing Director of the easyGroup and held positions on the board of several of Stelios’s companies. After five years at easyGroup, Tony moved on and held positions at pioneering online bank Egg, where he served as Retail Marketing Director and TNS PLC. More recently Tony joined the board of the UK’s largest property management & regeneration company Places for People and became Marketing Director of The Children’s Mutual. He is an adviser to a number of technology and alternative energy companies in the Cambridge area.
Marketing Magazine has ranked Tony among the top marketing names in the UK and he has been a finalist for the Marketeer of the year awards.
In the lecture Tony will talk about how a new breed of low cost airlines rewrote the marketing textbooks taking on the Goliaths of the aviation business. He will also focus on the critical roles that direct sales, aggressive PR and the internet played in this barnstorming success.
The time:
- 6.45 pm Networking and buffet
- 8.00 pm Speaker
- 9.00 pm Finish
The cost: £22.50 + VAT, includes hot buffet supper and refreshments
The date: Wednesday 8 October 2008
The place: Ramada Hotel Resort, Maidstone, Kent
BOOKING IS EASY!
There are three easy ways to book places in this event:
1. Book online at www.eventskent.co.uk
2. Fill out the booking form with credit card details and fax back to 01732 847366
3. Post booking form, with payment to Freepost Events, Business Link (no further address required)
If you require any further information, please ring the Events Hotline on 01732 878555
Dr Paul Fifield - Marketing in a Recession - Wednesday 12 November 2008
Upturns and downturns have always been with us. For a lot of people though, this will be their first recession and they are understandably concerned. But why look on the bleak side?
Recessions aren’t all bad, they can be very useful; like a particularly hard winter they tend to remove all sorts of parasites:
- Companies and managers who make customer promises they can’t keep
- Sales organisations masquerading as marketing organisations
- Mediocre marketers who have made a living (up to now) with undifferentiated offers, to undifferentiated markets and been just too lazy to change
- Short term businesses that believe (are really convinced) that profits come first and customers second
And this recession looks like being even better than the last – we could be facing structural change this time so that normal service will not be resumed when its all over.
The time:
- 7.00 p.m. Reception and Networking
- 7.30 p.m. Speaker (inc. Buffet Supper)
The cost:
- £35.00 CIM members and students
- £40.00 CIM non-members
The date: Wednesday, November 12th 2008
The place: Kings Hill Conference & Training Centre, 6 Alexander Grove, Kings Hill, West Malling, Kent, ME19 4GR
Each delegate will receive a copy of Paul Fifield’s forthcoming book ‘’Masterclass’ – £29.99 RRP.
To reserve your place for this event, please call the events team on 01628 427120 or book online here.
Download event flyer here.
Craig Hanna - Improving Response Rates - Wednesday 25 February 2009
We all understand the importance of using the web but as more marketing budget is spent online it becomes increasingly important to make sure it’s being used effectively? This session will run through some quick wins on improving your marketing and web presence and ensuring you are being as effective as possible. Specifically Craig will cover how you can:
- Get the most out of e-mail
- Make search marketing work more effectively
- Improve effectiveness through the design and usability of your website
- Track responses and use analytics to gain insight and save money
The time:
- 7.00 p.m. Reception and Networking
- 7.30 p.m. Speaker (inc. Buffet Supper)
The cost:
- £22.50 CIM members and students
- £27.50 CIM non-members
The date: Wednesday February 25th 2009
The place: Kings Hill Conference & Training Centre, 6 Alexander Grove, Kings Hill, West Malling, Kent, ME19 4GR
To reserve your place for this event, please call the events team on 01628 427120 or book online here.
Download event flyer here.
Penny Williams - Integrated Marketing - Wednesday 11 March 2009
Having worked as Sales Director for a variety of commercial radio stations across East Anglia and the Midlands, Penny came to Kent as Managing Director of Invicta Radio – part of Capital Radio Group. Through her marketing knowledge and skill she was able to successfully achieve the highest audience figures in the station’s (Invicta Radio) history and developed a team that doubled its profit margin for the business to 51% - the highest in the regional stations in the group.
Penny then took on the role of Regional Marketing and Operations Director for the South stretching from Birmingham across to Cardiff and along the south coast. Within this role she was Event Director for the Party in the Park series across the country as an integral part of the marketing strategy to win audiences for the radio stations.
The KM Group was seeking radio expertise for their group of local radio stations in Kent which was an exciting challenge. Initially Penny joined as Head of Radio for the kmfm stations, which at the time was five and developing into seven analogue stations and one digital. During this time she successfully re-branded and repositioned the stations and launched one new station in Ashford and re-launched another in Maidstone following its acquisition In addition Penny developed and launched new websites for the group, following its re-brand.
Using this experience, Penny has helped give consumers a multimedia platform in which to engage with. Leading the company’s marketing team to deliver local media on demand, in print or on air, the KM group delivers an integrated proposition to its consumers. In her presentation, Penny will give some interesting insights and examples of how to successfully integrate a wide range of marketing techniques.
The time:
- 7.00 p.m. Reception and Networking
- 7.30 p.m. Speaker (inc. Buffet Supper)
The cost:
- £22.50 CIM members and students
- £27.50 CIM non-members
The date: Wednesday March 11th 2009
The place: Kings Hill Conference & Training Centre, 6 Alexander Grove, Kings Hill, West Malling, Kent, ME19 4GR
To reserve your place for this event, please call the events team on 01628 427120 or book online here.
Download event flyer here.
Ted Gladdish – Corporate Social Responsibility (Kent CIM Networking Event in aid of Demelza House) - Wednesday 22 April 2009
Demelza House together with the Kent Branch of the Chartered Institute of Marketing (CIM) are hosting a networking event for CIM members and other marketing professionals from across the South East. All proceeds raised from the evening will be donated by the Kent CIM Branch to Demelza Hose.
Corporate Social Responsibility is on the agenda for companies of all sizes and in this networking event, Ted Gladdish; Chief Executive of Demelza House will present how the charity works with corporate partners. So come and meet fellow professionals, have some fun (there will be a few surprises) and raise some money for a great Kent/South East of England Charity.
The time:
- 5.30 p.m. Networking
- 6.00 p.m. Speaker
The cost:
- £22.50 CIM members and students (includes buffet)
- £27.50 CIM non-members (includes buffet)
The date: Wednesday 22nd April 2009
The place: Demelza House, Sittingbourne
To reserve your place for this event, please call the events team on 01628 427120 or book online here.
Download event flyer here.
Thom Poole - Play It by Trust - Ethical Digital Marketing - Wednesday 13 May 2009
In his presentation, Thom aims to examine Ethical digital marketing in the modern marketplace. He will concentrate on the following subjects:
- What is ethical?
- What is privacy?
- Friendship
- Trust in Marketing
- Trust in Account Management & Sales
- Trust on the web
- Competitive Advantage of Trust
The time:
- 7.00 p.m. Reception and Networking
- 7.30 p.m. Speaker
The cost:
- £22.50 CIM members and students
- £27.50 CIM non-members
The date: Wednesday May 13th 2009
The place: Kings Hill Conference & Training Centre, 6 Alexander Grove, Kings Hill, West Malling, Kent, ME19 4GR
Each delegate will receive a copy of Thom’s new book ‘Play it by Trust’.
To reserve your place for this event, please call the events team on 01628 427120 or book online here.
Download event flyer here.
James Hammond - Branding beyond the logo (Brand Halo) - Wednesday 10 June 2009
In this lecture, Brand Doctor James Hammond will present the EPIC model of building a powerful brand. He will argue that a brand is a ‘total customer experience retained in long-term memory’ and will show how all brands are emotional, not rational. James will explain how the four-stage process of Emotion, Perception, Innovation and Communication can turn ‘bland’ into ‘brand’.
James will draw on information from his international best-selling book Branding Your Business to explain how branding is about psychology, not technology. Key points include:
- How features and tangible benefits are ‘old hat’ and how emotional benefits are the key, because ‘all brands are emotional.’
- How perception drives emotion – and how the five senses play a unique part.
- How to create ‘Brand Reflections’ to deliver the ultimate customer experience.
- How the age of storytelling is now upon us…and how to capitalise on it.
The time:
- 7.00 p.m. Reception and Networking
- 7.30 p.m. Speaker
The cost:
- £22.50 CIM members and students
- £27.50 CIM non-members
The date: Wednesday June 10th 2009
The place: Kings Hill Conference & Training Centre, 6 Alexander Grove, Kings Hill, West Malling, Kent, ME19 4GR
Each delegate will receive a copy of James’s new book ‘Branding Your Business’
To reserve your place for this event, please call the events team on 01628 427120 or book online here.
Download event flyer here.
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