New Year’s Resolutions

With this being the traditional time for reflection and resolutions, I have been using the Christmas break to think about the things I would like to do differently in 2010.  What one thing can I change that would make a difference and improve the way I approach things?

So, for 2010 my resolution is to take time to plan and reflect.  As marketers we’re taught to base all decisions on prior knowledge, to undertake a thorough situation analysis which encompasses both micro and macro factors before coming to any strategic decisions.  However, when time is short and the pressure is great how many of us decide to “fly by the seat of our pants”, to rely on gut instinct rather than a sound understanding?

But knowing this, and solving it are two different things.  My solution is to set aside at least an hour a week (maybe that elusive “lunch-hour”) every week for quiet thought and planning.  This time will be blocked out in the diary and be used to evaluate the journey so far, identify the challenges ahead and ascertain what changes need to be made to make sure that the destination is reached on-time.  Maybe it’ll include a walk into the local village, or some solitary time in the office with the door firmly closed.  However I do it my aim will be, by the end of each hour, to have a clearer understanding of the next steps and provide a sense of perspective. 

I’ll keep you updated on the progress of my resolution in future blogs.  In the meantime though I’d be interested in your New Year’s Resolution(s) and how you are going to, or already do, create time to plan and reflect?

Until next time.

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