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	<title>Comments on: There is a chocolate theme&#8230;</title>
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	<link>http://www.cimkent.co.uk/blog/2009/02/07/there-is-a-chocolate-theme/</link>
	<description>Website for the Kent branch of the Chartered Institute of Marketing CIM</description>
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		<title>By: Neil Lakeland</title>
		<link>http://www.cimkent.co.uk/blog/2009/02/07/there-is-a-chocolate-theme/comment-page-1/#comment-156</link>
		<dc:creator>Neil Lakeland</dc:creator>
		<pubDate>Sun, 01 Mar 2009 14:43:35 +0000</pubDate>
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		<description>I&#039;ll join you on that one, great advert and great positioning - the 4x4 which isn&#039;t a box.  When I initially saw it (the full length version) I wondered &quot;what the &#039;eck is that?&quot;, but the shorter version really grows on you.  Want to see the full-length version again now.  Wonder if iTunes has the song for download...</description>
		<content:encoded><![CDATA[<p>I&#8217;ll join you on that one, great advert and great positioning &#8211; the 4&#215;4 which isn&#8217;t a box.  When I initially saw it (the full length version) I wondered &#8220;what the &#8216;eck is that?&#8221;, but the shorter version really grows on you.  Want to see the full-length version again now.  Wonder if iTunes has the song for download&#8230;</p>
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		<title>By: rebecca</title>
		<link>http://www.cimkent.co.uk/blog/2009/02/07/there-is-a-chocolate-theme/comment-page-1/#comment-155</link>
		<dc:creator>rebecca</dc:creator>
		<pubDate>Tue, 17 Feb 2009 10:15:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimkent.co.uk/?p=531#comment-155</guid>
		<description>Good point, yes the M&amp;S adverts are good, although as you point out a little tired and copied. Now completely of the chocolate and food adverts, how about the Audi ..&quot;take me riding in the car, car...&quot; ...marks out of ten ? I am going high 8/10...</description>
		<content:encoded><![CDATA[<p>Good point, yes the M&amp;S adverts are good, although as you point out a little tired and copied. Now completely of the chocolate and food adverts, how about the Audi ..&#8221;take me riding in the car, car&#8230;&#8221; &#8230;marks out of ten ? I am going high 8/10&#8230;</p>
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		<title>By: neil</title>
		<link>http://www.cimkent.co.uk/blog/2009/02/07/there-is-a-chocolate-theme/comment-page-1/#comment-154</link>
		<dc:creator>neil</dc:creator>
		<pubDate>Thu, 12 Feb 2009 20:23:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.cimkent.co.uk/?p=531#comment-154</guid>
		<description>The Marks &amp; Spencers series of adverts need to be in the list somewhere, surely?!  Admittedly they are potentially looking a bit tired now and been copied by other brands (which in itself is arguably a sign of success) but the original concept was a great one.</description>
		<content:encoded><![CDATA[<p>The Marks &amp; Spencers series of adverts need to be in the list somewhere, surely?!  Admittedly they are potentially looking a bit tired now and been copied by other brands (which in itself is arguably a sign of success) but the original concept was a great one.</p>
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