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The Age of the Mobile Internet?
By Neil Lakeland
Wednesday, September 1st, 2010Looking through the seventh annual Ofcom Communications Market Report, I was amazed at how our communications styles have changed so drastically and how reliant we now are on mobile phones – 23% of adults accessed content online, with surfing the web the most popular mobile internet activity (13.5m people) and Facebook the most popular internet [...]
Stop Your Crises Snowballing
By Neil Lakeland
Saturday, July 31st, 2010As the case-studies of Eurostar, Toyota, Maclaren pushchairs and latterly BP demonstrate, social media needs to be at the heart of any crisis management strategy.
CSR: So Much More Than Just 3 Letters
By Neil Lakeland
Sunday, July 4th, 2010Corporate social responsibility (CSR) is increasingly important in business and, embedded properly in all you do, will make your company stand out in a crowded marketplace with both customers and also potential employees.
It’s All About The Plan
By Neil Lakeland
Monday, May 31st, 2010A marketing plan is more than just a once-a-year document, it is the basis on which all your decisions should be made. To be effective and grow you need to plan rather than constantly react to the conditions which you find yourself in.
The Value of Networking
By Neil Lakeland
Saturday, May 1st, 2010Whilst networking is often not something we look forward to, it is nonetheless a vital business skills and can lead to new and exciting opportunities both personally and professionally.
Why Are We Loyal To Some Brands Over Others?
By Neil Lakeland
Thursday, April 1st, 2010Brand loyalty is a crucial concept for marketers to understand. As well as helping with customer retention it also could mitigate the effects of any crisis. However what makes us loyal to certain brands?
The Value of Promotional Gifts
By Neil Lakeland
Saturday, February 27th, 2010For promotional gifts to be successful a couple of common sense rules needs to be applied to their purchase. Get it right and you have a gift which will stay with the recipient for a long time, get it wrong and chances are it’ll be consigned to the bin or a dusty desk drawer as soon as they’re back in the office. Where would you rather your company name to be?
Is Social Media a Business Tool?
By Neil Lakeland
Saturday, January 30th, 2010Some thoughts on how to use social media for business purposes.
New Year’s Resolutions
By Neil Lakeland
Wednesday, December 30th, 2009Taking time to plan and reflect will be a vital New Year’s Resolution for me.
What has been happening..
By rebecca
Tuesday, July 14th, 2009What has been happening with me..
I have been busy working in my new role and travelling to and from …
Tomorrow I am looking forward to a talk in pay per click, which should be good…
Also looking forward to viewing more houses, as I am (for the fourth time) looking for a property to buy. Which [...]
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