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Much More Than Just a Phone
By Neil Lakeland
Saturday, January 28th, 2012The growth of smartphones and tablets, coupled with a fundamental shift in the way we live our lives, presents a number of opportunities for marketing. However, there are also some things which need to be considered before plunging in.
Give Yourself The Edge
By Neil Lakeland
Sunday, September 25th, 2011Although more and more businesses are using Facebook for marketing purposes now, the algorithm which calculates how successful your efforts will be is, in my experience, largely unknown amongst marketers. Unlike Twitter where a constant stream of information is displayed from everyone you follow, Facebook sorts and prioritises what’s in your news-stream based on an [...]
Google+: What Is The Hype About?
By Neil Lakeland
Sunday, August 7th, 2011Google+ is making all of the marketing headlines at the moment leading to a frenzy of commentators suggesting it’s the next big thing and will rival either Facebook or Twitter (or both). For those of you who’ve not yet managed to explore it, here is a brief explanation along with why I think it’s important for marketing.
Is corporate hospitality worth the money?
By Sharon Wilding
Friday, August 5th, 2011Tough times call for tough decisions on where to spend our limited marketing funds. And investments in seemingly frivolous pursuits like sport or theatre may be the first for the chop. But think carefully before you cancel that regular calendar commitment – it can send a signal that your business is in trouble rather than [...]
Privacy and Social Media – Is It A Realistic Notion?
By Neil Lakeland
Saturday, June 4th, 2011There has been a lot of discussion in recent weeks about privacy and social media, especially in light of super-injunctions and the micro-blogging platforms. However, is privacy a realistic notion … should it not be something that is respected by all users?
How Useful Are QR Codes?
By Neil Lakeland
Monday, May 2nd, 2011QR, or Quick Response, Codes could be a useful addition to your promotional toolkit, enabling you to effectively drive traffic to dedicated landing pages. However, how valuable are they and does everyone understand them?
Your Route To Exhibition Success
By Neil Lakeland
Saturday, March 12th, 2011Getting the most out of an exhibition is more than simply turning up with your latest banner stand, literature and business cards. To ensure that you have a successful exhibition you need to plan beforehand and follow some simple guidelines.
Be True to Your Brand
By Neil Lakeland
Sunday, February 6th, 2011For a company to really succeed and prosper it needs to have an understanding of what its brand stands for. Only then can it develop new products.
Don’t Recycle, Be Creative
By Neil Lakeland
Sunday, January 9th, 2011When times are difficult, it’s critical that you’re creative. Don’t just recycle last year’s ideas; instead evaluate what you can do differently.
2010 Round-Up
By Neil Lakeland
Wednesday, December 22nd, 2010A brief round-up of some of the achievements of the CIM Kent Branch in 2010.
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