Archive for September 2011

Give Yourself The Edge

Although more and more businesses are using Facebook for marketing purposes now, the algorithm which calculates how successful your efforts will be is, in my experience, largely unknown amongst marketers. Unlike Twitter where a constant stream of information is displayed from everyone you follow, Facebook sorts and prioritises what’s in your news-stream based on an [...]

Are you Charging Enough?

Pricing is to me the most fascinating of all the marketing ps – particularly  as humans can act in such seemingly unpredictable ways!  It may seem counter-intuitive to suggest you think about raising your prices when all the talk in the media is of no-one having any money, but you can be more profitable by [...]