Archive for August 2011

Google+: What Is The Hype About?

Google+ is making all of the marketing headlines at the moment leading to a frenzy of commentators suggesting it’s the next big thing and will rival either Facebook or Twitter (or both). For those of you who’ve not yet managed to explore it, here is a brief explanation along with why I think it’s important for marketing.

Is corporate hospitality worth the money?

Tough times call for tough decisions on where to spend our limited marketing funds. And investments in seemingly frivolous pursuits like sport or theatre may be the first for the chop. But think carefully before you cancel that regular calendar commitment – it can send a signal that your business is in trouble rather than [...]