Archive for July 2010

Stop Your Crises Snowballing

As the case-studies of Eurostar, Toyota, Maclaren pushchairs and latterly BP demonstrate, social media needs to be at the heart of any crisis management strategy.

CSR: So Much More Than Just 3 Letters

Corporate social responsibility (CSR) is increasingly important in business and, embedded properly in all you do, will make your company stand out in a crowded marketplace with both customers and also potential employees.