Archive for October 2008

New educational advertising game up for award

The Communications, Advertising and Marketing (CAM) Foundation has launched an online game to raise awareness of the marketing communications industry and the career opportunities it offers.

Campaign launched to promote leading marketing training provider

The Chartered Institute of Marketing has launched a new campaign to raise awareness and stimulate interest in its own specialist training Academy, which offers a range of The Institute’s world-class marketing and sales qualifications.

Nature of marketing debated at House of Commons event

The Chartered Institute of Marketing sponsored a lively debate at the House of Commons on the 27 October 2008 about whether organisations now expect marketing to be more scientific than artistic – with those believing creativity is no longer enough for organisations narrowly winning the argument.

Marketing on the menu for breakfast

A series of business breakfasts offering practical marketing help and advice have been organised by the Kent branch of the Chartered Institute of Marketing (CIM).
Using professional marketers and aimed at small and medium businesses, ‘Simply Better Marketing’ will help people to make the most of marketing resources to grow their business.
The first three breakfast events [...]

The Chartered Institute of Marketing Graduation 2008

The Chartered Institute of Marketing, the world’s largest professional body for marketers, is holding its prestigious Graduation Ceremony in Birmingham’s Symphony Hall on 12 November.

Marketing & Communications Manager Required for Kent Music

Kent Music is fast changing and re-inventing itself as a dynamic music development organisation for the 21st century. We need a Marketing & Communications Manager with a fresh approach to
communicating our message.

Kent CIM Attends Demelza’s 10th Birthday Party

Ian Lockyer (Kent Branch Chairman) and Bruce Bell (Sponsorship Officer) gave their support to Demelza by attending its 10th Birthday Party. The party which was attended by sponsors, supporters, volunteers and fundraisers was an opportunity to celebrate the major achievement of this charity as well as raise some money as well.
Ian Lockyer said, ‘we [...]

Kent CIM Branch Volunteers attend CIM South East Gathering

Members of the Kent CIM branch committee, together with its counterparts from Sussex, Surrey, Solent and Thames Valley met for a regional gathering of volunteers at CIM Headquarters at Moor Hall, Cookham.
There were a number of objectives for the day:
- To receive the CIM National plan for the next three years from its [...]

On A Wing and A Prayer – CIM Annual Marketing Lecture

What is the link between low cost airlines and Darwin’s theory of evolution? The answer is ‘survival of the fittest’, as proven by the success of easyJet – which along with Ryan Air in the UK, have shown that through marketing innovation and ruthless cost cutting a new breed of air carrier can evolve in [...]