Archive for April 2008

Marketing to the Kent Community – A Charlton Athletic FC Case Study

Like a phoenix out of the flames, Charlton Athletic Football Club has established itself over the last decade as a modern, professional club both on an off the field.

Having returned to its spiritual home, the Valley, after eight years on the road, playing at different grounds, the club has established a core, loyal following. [...]

How to Improve Your Presentational Skills

The Kent branch of the Chartered Institute of Marketing, once again played host to Presentation Trainer and Stage Hypnotist, Ian Price of Business Training Direct.  Hosting the session, ‘How to improve your presentational skills’, Ian immediately asked the audience what tips they wanted to take away from the lecture.  Did he deliver; well of course [...]

SEO vs Pay Per Click

The Kent branch of the Chartered Institute of Marketing (CIM) were pleased to welcome Ciarán Norris, SEO Director at Altogether Digital for an informative and eye opening lecture entitled ‘SEO vs Pay Per Click’.

Beer & Branding

An entertaining evening was had by members of the Kent CIM at our recent Branch event on 21st November 2007 to the Shepherd Neame Brewery in Faversham. Although it was a cold night, our branch was treated to some warm, old fashioned hospitality by our superb host Charlie Holland (Marketing Manager, Shepherd Neame).